ShareChat acquires video production company HPF Films

Must Read

Rajya Sabha passes FCRA Bill amid opposition boycott: Amendment Bill explained

Parliament of IndiaReuters The Rajya Sabha on Wednesday passed a Bill sans opposition making Aadhaar mandatory for registration of organisations receiving foreign funds, and also...

Reliance retail sells 1.28% stake to KKR for Rs 5,550 crore, second deal in...

Reliance Jo's offer of one-time, 30-minute free talk time on top-up voucher may not be enough to pacify customers incensed by the 6-paise-per-minute charge...

The company did not disclose the financial details of the transaction.

Indian social media platform ShareChat on Wednesday said it has acquired HPF Films, a video production company specialised in digital content.

The acquisition will help ShareChat and its short video platform Moj to strengthen their efforts towards building a better content ecosystem, establishing a stronger creator fraternity, and augmenting their advertising solutions for brands, a company statement said.

However, the company did not disclose the financial details of the transaction.

Started in 2018, HPF Films has ideated and produced over 3,500 titles across different formats including web-series, digital ads, short films, and documentaries for more than 20 brands like Meesho, OKCredit, ixigo, and Ola among others.

Some of these include shows like Zindagi Express, Ishq Mohalla, The Dating Scientist, What The Goat and Stones & Wounds.

HPF Films – which has been profitable since its inception – has developed video production and content capabilities across 12 Indic languages. It currently owns over 100 channels across multiple digital platforms with a network of over 120 collaborating artists, the statement said.

“As ShareChat continues on the aggressive growth journey, it is important for us to invest and build capabilities required to sustain growth on a large base. This acquisition will help us build a framework for our creators and nurture them to evolve as influencers on the platform,” ShareChat Vice President – Corporate Development and Strategic Finance Manohar Charan said.

HPF’s strength on the creative side will also help ShareChat in creating innovative, high performing advertising solutions for the brands looking at engaging with the platform’s audiences, he added.

The 25-member team from HPF Films has already joined ShareChat and will be contributing towards content operations, digital marketing, creative solutions and creator management for both ShareChat and Moj, the statement said.

“We started HPF Films to address the growing demand for digital video content. Today, snackable video has emerged as the preferred content format on smartphones, and we have proven capabilities to contribute to the ecosystem,” HPF Films COO and co-founder Navin Lalwani said.

He added that HPF Films will assist the creators on ShareChat and Moj for better content creation through workshops and training, and strengthen the content operations and ad solutions.

ShareChat presently has over 130 million monthly active users, while Moj has over 50 million monthly active users.

You have reached your limit for free articles this month.

To get full access, please subscribe.

Already have an account ? Sign in

Show Less Plan

Subscription Benefits Include

Today’s Paper

Find mobile-friendly version of articles from the day’s newspaper in one easy-to-read list.

Faster pages

Move smoothly between articles as our pages load instantly.

Unlimited Access

Enjoy reading as many articles as you wish without any limitations.

Dashboard

A one-stop-shop for seeing the latest updates, and managing your preferences.

Personalised recommendations

A select list of articles that match your interests and tastes.

Briefing

We brief you on the latest and most important developments, three times a day.

*Our Digital Subscription plans do not currently include the e-paper ,crossword, iPhone, iPad mobile applications and print. Our plans enhance your reading experience.

Source link

Popular

Assam’s Dibrugarh University Teacher Arrested For Sharing Porn Video: Police

During interrogation, the accused confessed to the crime. (Representational)Dibrugarh: An assistant professor in Assam's Dibrugarh University was arrested today for allegedly uploading pornographic content...

Sushant Singh Rajput case | FIR against late actor’s sisters for abetment of his...

Charge comes less than 12 hours after actor Rhea Chakraborty filed a complaint against Sushant’s sisters. The Bandra police station charged late actor Sushant Singh...

MSMEs want extension of loan moratorium

Over 70% of those who have availed loans are not in a position to repay their dues With the loan moratorium period coming to end...

CBI case against 6 companies for allegedly installing pop-ups to personal computers

The Central Bureau of Investigation on Thursday said that it has filed a case against six private companies for allegedly transmitting pop-ups with bogus...

Delhi schools to remain closed for all students till October 5, says Delhi govt

All schools in the national capital will continue to remain closed till October 5 in view of the rising number of the cases, the...

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest Articles